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100 Women. 1 Year. 30,000 Downloads: Girlskill Anniversary

Learnings about Podcasting, Exploring Female Succes and Finding My Audience on Girlskill Podcast

This whole year I’ve been exploring what female success really is. 12 months and 150 hours spent on deep conversations with women from all over the world about life, success, womanhood, and femininity, tears and laughter, suffering and joy, fulfillment and devastation. The whole spectrum.

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daily downloads since Nov 1, 2017
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weekly downloads since Nov 1, 2017
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yearly downloads since Nov 1, 2017

Top 6 most popular episodes — FYI Sex Sells :)

  1. Naked Yoga, Pleasure Wands & Sexual Liberation with Rosie Rees
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Solo Shows

I’ve experimented with releasing solo shows and they proved to be quite effective and loved by the audience:

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Fan Reviews

Podcasting is a lonely journey. You don’t get feedback or connect with your listeners in a live kind of way. I really miss that because I thrive being around people and their energies. I give a lot of energy and I receive a lot as well.

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  • Letting their bodies lead, stopping to overthink and starting to trust their gut and their heart when making decisions, embracing or expanding their full range of emotions, cultivating a sense of awareness and pleasure and feeling more without apologizing for it
  • Crafting and living according to their own version of success doing work that inspires and ignites them every day
  • Becoming deeply connected to themselves as women, understanding what true femininity is, embracing their natural cycle finally becoming free, lighter and open

What are the common threads between 100+ different women I’ve spent more than 150 hours talking too? They were so different that the only common thread is that they’re all women!

I’ve interviewed stay-at-home moms, helicopter pilots, painters and singers, pole dancers and sexuality coaches, entrepreneurs and digital nomads, health and financial coaches, polar expedition guides and world record business holders, yoga teachers and priestesses, fashion designers and branding experts and many many more women who were brave enough to share their stories with me.

Learnings in Podcasting

  1. If you’re podcasting, start with a niche. Cliche but so overlooked… This is how you become an authority in your niche. Interview experts or amateurs on a specific subject and you’ll become a master of the subject yourself. Don’t know the niche? Just start. Sooner or later the niche will find you.
  2. Find and build your audience. Understand that your audience is NOT your Facebook friends or personal Instagram followers. Don’t assume that everyone is going to be so excited about your new project, they will want to promote you right away and share your every single episode. In fact, no one really cares about what you’re doing. People have their own lives and trying to make the best they can out of the resources they have available. Don’t take it personally. It is what it is.

You can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
~ Steve Jobs

Why is that a problem?

So it was a great podcast but it wasn’t really standing out. Not yet. So I could pretty much interview any woman about her life and this would be the episode for the podcast. That’s great but I had trouble selecting guests and attracting women who are in line with my message of womanhood and femininity.

“Fuck it. No more hiding. I’m going full in.”

I also realized that playing small and not boldly expressing my “controversial” views about femininity attracted all kinds of women to my podcast and my work that really didn’t have to be in my audience. I sometimes ended up debating on the podcast and on social media with women who were my listeners about issues that honestly, I didn’t have time for…

My Decision to Pivot

Here is what you can expect from Girlskill Podcast going forward:

  • Interviews with experts on female-specific subjects and topics: bodies and health, style and fashion, creativity, relationships, sexuality, personal growth etc. This means that men could come on the podcast too! If there is an expert in the area of divorce, for example, I would be asking him about common mistakes women make… If there is a man who is an expert at working with the body then we talk about the female body and how can women leverage their strengths…

Learnings About Women

  1. Women who achieved what they wanted in life didn’t wait for permission or approval from anyone. (Not even the patriarchy.) They went for what they want figuring it all out along the way.
  2. Everyone has shit days. Everyone is dealing with drama on a daily basis. Everyone is human. Everyone is doing the best they can. Even though their Instagram is perfect.
  3. Success means different things to every single woman but overall they seem to all agree on the fact that it is fulfillment. It is doing great work they enjoy, it is the relationships they build, it is feeling great within their bodies and it is being deeply connected with themselves. It is not a number, it is not an external version of success but more of an internal thing. Curious fact is that most women don’t talk about leaving a legacy, taking care of their family, pursuing a mission — the deeper side of success that men would often mention.
  4. Femininity is a concept that many women don’t think about much but when asked to define it they intuitive connect it with flow, with being yourself, with surrender and passion.

Business Model & Coaching

I’ve written a full report on how I came to finding a business model in building a coaching practice but I am not sure I can positively say that I have now “monetized” the podcast because there is no money coming in directly from the podcast yet. The podcast has definitely contributed to building authority and attracting the right clients but it’s difficult to point it all back to the podcast. I’d say it’s a really helpful and useful platform for my audience to either discover my work or dive deeper into the work I am already doing and start to think about the subjects of womanhood and femininity. But, as I mentioned before, the podcast has not directly produced income. My next steps are raising podcast sponsorships and actually getting coaching clients that can be traced directly to the podcast.

Support Systems

Last thing I would like to emphasize and give huge thanks to are my support systems that I’ve been building since the beginning of this journey. I am deeply grateful and owe so much to the following people:

  • My team and all the people I’m working with to create and produce this podcast and the coaching
  • My guests for saying YES to being on the podcast and opening their hearts
  • My mastermind groups who’ve kept me accountable and on course with my goals, ideas and aspirations
  • My mentors who have supported me with feedback, ideas and challenged me to make bold moves
  • My girlfriends who have been with me when things got tough and I had to cry and fit my personal and business life into one big puzzle
  • My first clients who have entrusted me with their femininity, their souls and their transformation
  • My followers who keep reading my stuff and being on this journey and who perhaps are watching from the sidelines. I know you’re there and I can keep your presence
  • My trainers and coaches who have shared their knowledge and passed down their skills in the most loving and supportive way
  • Other podcasters, authors and influencers who I’ve been following and learning along the way for inspiration and encouragement
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Femininity & Relationship Coach| CLAIMED Podcast Founder & Host girlskill.com

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